Five things you need to know about how people make decisions
To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five...
View ArticleFive things you need to know about how people make decisions
To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five...
View ArticleBlogging And Mass Psychomanipulation
If I ever write another book it will probably be about one of three topics. The first is the truth about how the press and journalism really works – the sausage making – to show just how much of a...
View ArticleHuman Behavior Theories That Can be Applied to Web Design
Humans are logical creatures, and as surprising as this might be, when we visit a website our minds make a series of decisions that affect the actions we take. The ability to reason enables us to form...
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